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With the ABC – Always Be Cool T-shirt you make a clear statement: Coolness is not a question of the situation, but of attitude. The casual front print interprets the abbreviation "ABC" in a modern way and makes the shirt the perfect companion for everyday wear, range, or urban lifestyle.
This classic long-sleeved shirt is made of 100% cotton with a comfortable weight of 175g/m² – robust enough for use, but soft enough for maximum comfort. The Regular Fit ensures a comfortable fit and allows you full freedom of movement during all activities.
Inspired by the T-shirt's historical origins as workwear and underwear, the design harks back to its evolution into a style-defining everyday piece – worn by legends like Marlon Brando and James Dean, now reinterpreted for a generation that combines tactics with street style.
Whether as part of the Urban or Range Line: This shirt brings style, function, and personality together. Always be cool? It's easy with this shirt.
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