What is the ASMC Prime League?
The ASMC Prime League is ASMC’s modern bonus program – and the digital evolution of the former ASMC customer cards. Instead of a physical card, everything now runs conveniently via your customer account. Simply register, log in, and automatically benefit.
How to secure your exclusive benefits
As a member, you collect Experience Points (XPs) for purchases and activities. The more XPs you collect, the higher your rank and the more exclusive discounts, specials, and rewards you unlock. The more you’re on the move, the more you benefit – simple, permanent, and without a card.
What benefits does the ASMC Prime League offer me?
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The more Experience Points (XPs) you collect, the more exclusive benefits you can secure through your rank.
You start your mission by creating a customer account. As soon as you’ve registered, you’ll receive your own adventure pass, which you can use to collect XPs on your journey.
Existing loyalty card holders will continue to receive their entitled discount and collect points at the same time. After the loyalty card expires, your status will be based on the points you have collected.
With verification, soldiers, emergency services and volunteers receive a fixed base of 5,000 XPs so they can continue collecting afterwards. Learn more about the Behörden-Bonus (https://www.asmc.de/pages/behoerdenrabatt) here.
Experience Points, also called XPs, are ASMC’s loyalty points. For every euro you spend, you receive 5 XPs. By collecting points, you can secure exclusive benefits.
Score like a ranger! Every mission you complete – whether it’s making a purchase, writing a product review, or referring friends – earns you valuable XPs. The more missions you successfully complete, the more XPs you collect.
Your points are stored while at rest. As long as your account is active, your points remain valid. However, if you are inactive for a year, your points will expire. Stay active and keep your adventure going!
On your birthday, you’ll receive a gift in the form of Experience Points (XPs). So that we can give these to you, please enter your date of birth in the Prime League under “Happy Birthday” beforehand. Without this entry, the birthday gift unfortunately cannot be activated. Please note that the date is not automatically taken from your customer account.
If you didn’t receive any points on your birthday, it’s probably because your date of birth wasn’t saved in the Prime League. Check in your Prime League account whether you have entered your date of birth under “Happy Birthday”. Only with this entry can we credit your gift to you.
With our Level Up Together! program, you can give a friend a 10% discount on their first purchase. As soon as your friend has placed an order, you’ll receive 200 XPs as a reward. That way, you’ll both level up together in the Prime League and unlock even more benefits!
Simply share your personal referral link from the “Level Up Together!” section with your friend – easily via message or email.
Our FAQs didn’t help you? Then feel free to contact us – we’ll help you within a few hours.
Program terms
*Discounts do not apply to already reduced items or non-discountable goods (e.g. books). A maximum of 10% discount is possible on the brands Carinthia, UF Pro and Defcon 5. The Garmin brand is excluded from discounts. Discounts or benefits cannot be combined with other discounts or perks. No cash payout of benefits. Benefits cannot be transferred to another customer account. Experience Points are valid for 12 months. In the event of returns or cancellations, the collected points will be reduced in line with the refund.
