THIS 1

THIS 1 – energy that keeps you going

Origin and philosophy

THIS 1 stands for a simple idea: giving you exactly what you really need – no more and no less. Developed for people who are on the move, active outdoors or simply want to live consciously. Whether it’s adventures in nature, long days in everyday life or sporting challenges – THIS 1 provides you with reliable energy whenever you need it.

Naturalness is the focus here. No compromises, no artificial additives – just honest ingredients that support your body and make you feel good.

What THIS 1 offers

Energy boost

You’re looking for a bar that can do more than just taste good? The muesli bars from THIS 1 combine natural ingredients with functional performance. They are ready to eat, provide you with long-lasting energy, and fit in any pocket – perfect for on the go, during sports, or in everyday life.

Performance in extreme conditions

Heat, cold, sudden weather changes – no problem. The bars are extremely temperature-resistant and remain ready for use even from -40°C to +50°C. No matter where you are, you can rely on your energy source.

Natural nutrition made easy

With a balanced mix of nuts, flakes and the natural sweetness of fruit, you get a constant energy supply – completely without artificial additives. Vegan, gluten-free, lactose-free and made with unrefined whole cane sugar.

Sustainability and responsibility

THIS 1 thinks beyond just the next snack. The packaging is recyclable and designed to have as little impact on the environment as possible. At the same time, the brand relies on high-quality, natural raw materials – for you and for nature.

Your companion for every situation

You want to eat consciously without sacrificing taste and performance? THIS 1 combines natural ingredients with maximum functionality.

Get the energy that really keeps you going – straightforward, reliable and right on point.