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With the T-Shirt ABC – Always Be Cool you make a clear statement: coolness is not a matter of the situation, but of attitude. The casual front print interprets the abbreviation “ABC” in a modern way and makes the shirt the perfect companion for everyday life, the range or an urban lifestyle.
This classic T-shirt is made from 100% cotton with a comfortable fabric weight of 175 g/m² – tough enough for duty, yet soft enough for maximum comfort. The regular fit ensures a comfortable cut and gives you full freedom of movement for all activities.
Inspired by the historical origin of the T-shirt as workwear and underwear, the design ties in with its evolution into an iconic everyday piece – worn by legends like Marlon Brando and James Dean, now reinterpreted for a generation that blends tactics with street style.
Whether as part of the Urban or Range Line, this shirt combines style, function and personality. Always be cool? With this shirt, it’s easy.
Material Composition: 100% cotton
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